Great photos are the heart and soul of your personal brand. But if your state has a shelter-in-place order or if your usual personal brand photographer isn’t offering services at the moment, you might have to get a little creative in order to create some photos for sharing.
Here are four types of personal brand photos you can take from home. All you’ll need is a camera or iPhone, a tripod, and your winning smile.
A Work-From-Home Shot
Show potential clients where the magic is happening these days! Are you working at your kitchen table? Your Instagram-worthy home office? On the couch, snuggled up with your dog? Set up a tripod and snap a few shots of your WFH life. Nice flat natural light is best, but if that is an issue, this stand with a ring light will help!
The tools you use can tell a really vivid story about who you are and what you do. Gather some objects that represent you and your business, arrange them on your kitchen table, and take some photos from above. For example, if you’re a baker, get some cookies, your latest recipe book, a whisk, and your KitchenAid mixer in the shot. If you’re a graphic designer, get your laptop, your sketchbook, and a few of your favorite prints you’ve done.
Get up close and personal. Take a few shots of yourself from the shoulders up. As long as you find some natural light near a window and keep the emphasis on your face, no one will ever guess you took those shots in your living room! (Bonus: close-up portraits are perfect for your bio & your LinkedIn profile.)
The best thing about an at-home personal brand photoshoot? You can do as many retakes and outfit changes as you want! Don’t be afraid to experiment with different looks. Take a series of full-body shots in different outfits. (This is perfect for regular social media posting, since wearing a different outfit will make it look like it was taken on a different day!)
These days, we’re all spending a lot more time at home and online than usual. If you’re an entrepreneur, small business owner, or working professional, there’s never been a better time to give your personal brand a much needed visual refresh with a great at-home personal brand photoshoot. While hiring a professional personal brand photographer (like yours truly) is the best and most efficient way to get great personal brand photos, these tips should help tide you over until you’re able to shoot with the pros again.
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