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Business Tips

Business Tips

10 Ways to Build a Memorable Reputation

Your personal brand and reputation are what distinguish you from other professionals in your sector. However, it takes time and effort to build a positive reputation that sticks. Once you have it though, it opens the door to new jobs,…

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Business Tips

4 Prop Ideas to Consider for Your Personal Brand Photoshoot

Props can be just what you need to bring your personal branding shoot to life. Even the smallest prop can help tell your story. It will reflect your personal style, which gives people a better idea of what you’re all…

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Business Tips

PERSONAL BRANDING DURING TIMES OF CRISIS: Do’s & Don’ts

Life looks a whole lot different now than it did a few months ago. All at once, so many things we’d always taken for granted may. Have experienced a total shift – from spending time with loved ones to dining…

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We’re co-working again on February 18th and we’d love to see you there! 
If you’re tired of working alone, come work with us…
Bring what you’re working on. Work quietly or talk it out. Stay for an hour or stay all day. 
📍 @etherealconfections | Woodstock
🕐 10am-2pm
Well save you a seat! 

Comment “COFFEE” for the link to register for free!
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“I need more visibility!” 
I’ve said it a hundred times. you probably have too.
But what if that’s not actually the problem? 
The Wrong Kind of Attention - Part 1 of 5.  This is part of a 3-week series on visibility strategy for creative entrepreneurs: stop chasing the wrong kind of attention, understand the visibility trap, and make sure your photos aren’t sabotaging everything you’ve built. #creativeentreprenuer #visibilitystrategy #personalbrandstrategy
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Anyways…
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I want my platform to be a place where people don’t have to guess what I stand for. I think a lot of us were trained into palatability.

Speak softly. Keep it positive. Don’t scare people. Don’t lose clients. Don’t “make it political.” Be marketable. Be digestible. Be the kind of woman people feel comfortable around.

And for a long time, that script worked. It kept doors open. It kept the peace. It made business feel safer.

But I don’t want safety that comes from silence.

Because silence is not neutral when people are being harmed in plain sight. Silence isn’t “staying in your lane” when your lane is built on other people’s displacement, fear, and erasure. Silence is not professionalism when it’s really avoidance.
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Ashley Rufino is a Chicago personal brand photographer, coach + educator for female founders & photographers.

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