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ashleyrufino

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Whatever came to mind… YOU said it, not me.🫢 You’ve been waiting for a sign, clarity, or permission. But deep down, you already know what needs to shift. This is not about “figuring it out.” It’s about finally listening to what you’ve been avoiding. it’s about trusting what you already know—and doing something with it. Be honest… what did you hear me say? 🤔

ashleyrufino

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I know what side of history I want to be on. My privilege and platform has no worth if I do not use it for those that don’t have either.

ashleyrufino

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Here’s the part I’ve been scared to say out loud: I don’t 100% know what I’m doing right now. Things are shifting. My brain is noisy. My clarity is still… loading. That sh!t is terrifying to say out loud. I’ve built a brand on knowing things. Guiding people. Being the one with the map. But lately, I’ve been sitting in the fog, hoping that becoming is enough. That taking action before it’s perfect matters more than performing certainty. That I don’t have to wait for a full sentence to start speaking again. If you’re in this place (navigating the not-quite-there) please hear me: You don’t need to know where it’s going to know it matters. This may feel like you are falling apart, but the truth is you’re just finally letting go of the version of you that wasn’t built for whats next. Ok, Love you bye!💖

ashleyrufino

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The messy middle is loud right now. That space between clarity and chaos. Between knowing something needs to shift and not knowing exactly how. Nobody talks about this part. Not enough, anyway. So I am. I’ve been afraid that struggling would make me look less legit. That not having it all figured out would somehow disqualify me. But hiding it has cost more than sharing ever could. Part 2 is up now. Come sit with me there. #messymiddle #entrepreneurmindset #adhdentrepreneur #behindthescenes #creativeprocess #perfectionism #personalbrandstory

ashleyrufino

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🌟Late night biz big sister advice: Keep showing up for the version of you you’re becoming—not the version of you that’s tired of trying. Ok love you bye! 😘

ashleyrufino

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Ashley Rufino is a Chicago personal brand photographer, coach + educator for female founders & photographers.

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