Hit a wall in your professional career? Changed your aspirations for the future? It might be time for a personal revamp and basic personal branding tactics can help you with this change.
Personal reinvention is necessary at different stages of life and having a strong and relevant personal brand can benefit you both personally and professionally.
You don’t have to reinvent yourself overnight either. Take the time to work through this process slowly and thoughtfully if you want your personal brand to be one that others remember.
Here are the tactics you can use:
Reevaluate Your Goals
Let’s start with your goals. Do you still want to achieve the same things? What has changed in terms of your 3 or 5-year plan? Reevaluating your goals is a good starting point for a personal brand overhaul. You don’t need to have scary goals either. Start by writing down 5 things you want to achieve – these can be short and long-term goals. Having new goals ensures you know what you’re working towards. It also gives others an idea of what your vision is.
Rewrite Your Story
It’s uncommon for a personal branding story to stay the same. People change, their careers move in different directions, and life happens. What is your current story? You don’t need to change everything about it but there might be some adjustments you need to make. Have you experienced any new events or failures that have altered your personal brand? You may even find that as you rewrite your personal branding story that the voice of your brand changes too.
Do you want people to see you as a serious thought leader in your sector or are you someone who comes across as a friendly and encouraging mentor?
Bring Them Into Your World
Your personal brand isn’t just your story, it’s what makes you unique. When last did you update your personal branding photos and are they still a true reflection of your brand? If not, it’s a great time to hire a personal branding photographer who can tell your story visually. Professional photos can also showcase your personality and your hobbies, the aspects that make your brand more authentic.
Rework Your Brand Guidelines
If your brand is changing quite significantly, you will need to adjust your brand guidelines too. This includes elements like aesthetics, the look and feel of your social media profiles, and the types of visuals you want people to associate with your brand.
With these tips in mind, it’s time to reinvent yourself and in turn, take your personal brand to the next level.