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People ask me why I share so much—why I give away knowledge, why I'm willing to help, why I don’t keep to myself. And the answer is simple: I’ve been on the other side of gatekeeping. I know what it feels like to struggle and to feel like you’re not ‘in’ enough to get the guidance you need.

When we all shine, we create something bigger than ourselves.

Success isn’t meant to be a solo journey. When we lift each other up, we’re not just helping one person—we’re shifting the culture. We’re building a world where collaboration replaces competition, where knowledge is shared instead of hoarded and where community is stronger than our egos.

Every time we choose to support instead of shutting out, we create a ripple effect. What would happen if we were to share instead of withhold? To celebrate instead of compare? We can create impact that reaches beyond us, beyond our own work, and into something far greater.
That's my why.

Lately, I’ve been saying this to myself a lot. Because honestly? There are so many things I want to do, but doubt creeps in (yes, even me) when I don’t have the full roadmap. It’s easy to feel stuck when the ‘how’ isn’t clear. But I’m learning that not knowing HOW doesn’t mean I’m incapable. The ‘how’ will come with time, effort, and trust in myself.

So this is a reminder for anyone (including me)—who’s navigating new challenges, stepping into the unknown, or chasing big dreams—that uncertainty isn’t a stop sign. You can take the next step anyway. You can learn, adjust, and figure it out as you go. You don’t have to have all the answers to begin.

If someone came to mind while reading this, take a second to honor her today. Say her name. Send her a message. Let her impact be known. 💖

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Ashley Rufino is a Chicago personal brand photographer, coach + educator for female founders & photographers.

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