Whether your personal brand has been around for several years or you plan to launch one this year, you can never stop learning and growing. There are so many personal branding books and resources out there. As a business owner, the quest for new knowledge should be never-ending!
Your personal brand is a valuable asset and one that should be honed on a regular basis. Unless you are a stagnant human being, your personal brand should evolve just as much as you experience personal growth as a vital way to stay aligned with your purpose + self. There is a lot of competition out there, especially online, which is why ongoing learning is so essential.
While my personal library is huge ( I am a personal + business development addict) here is a shortlist of books you should add to your personal branding reading list for 2022:
Ivan Estrada wrote this book reflecting on his personal journey of growing up Latino, LGBTQ, and working middle class. Through guided self-reflection, you’ll discover the very essence of you and your brand, and then learn how to communicate that to build a sense of trust with your audience– discovering how your own experiences, challenges, and obstacles hold the key to creating a timeless brand that builds loyalty, influence, and trust―a brand with purpose.
Written by Karen Kang, this book outlines the branding methodology used by top business schools as well as several Fortune 500 companies. Many of these concepts are based on those used by the marketing firm that launched Apple. If you want to become one of the best candidates in your field in 2022, this book will show you how to refocus your skills.
In this book, Dorie Clark will show you how to use your strengths to define your personal brand and build recognition in your industry. This book is particularly useful for those who have already created a personal brand but want to get on the fast track to success. Find out how to align your passions and skills with your professional goals.
This New York Times bestselling author takes readers through the elements that make up powerful stories. In this book, you will learn to transform your definition of who you are, what you do, and the value you bring to the table. Find out what story points your customers will respond to and how you can use your story to create a unique and persuasive branding messaging.
Want to turn your passions into a living in 2021? This is the book for you. Gary Vaynerchuk uses his personal experiences to show you how to pursue a career path that you love. As they say, if you love what you do, you will never work a day in your life. Discover how to use the web to make your personal brand stand out.
If you believe in the power of word-of-mouth marketing, you should definitely read Talk Triggers by Jay Baer and Daniel Lemin. In this book, you will learn how to create better conversations using differentiators and real-life examples.
Standing out online amongst countless competitors can be difficult, but it is possible. Author, Brendan Kane, consults for several Fortune 500 corporations, as well as a number of celebrities. Discover how you can expand your reach and ensure your message is heard using tried and trusted techniques.
Seth Godin is a firm favorite in the branding and marketing world, which is why this book is too. The stories we tell are at the core of what marketing is, which is the key concept in this book. Seth outlines how you can use marketing to better solve other people’s problems while building your brand at the same time.
Get inspired and set the tone for one hell of a successful year with one or all of these recommended reads. Are you ready?!