Stories have the ability to inspire, motivate, and touch your audience – humans love stories! Words are obviously an integral part of telling an engaging story, but images can further enhance its effectiveness. Images help your story to stick in the minds of your customers. The goal of visual language is to move customers into action, to offer an experience that creates an emotional connection.
Building Your Brand’s Story
To start building your brand’s story, it helps to answer a few key questions:
Who Are You?
To help customers identify with you, get clear on what your personal values are and the kind of people you prefer to work alongside.
What Do You Do?
What products or services do you offer and how are you different from your competitors.
Who Is Your Ideal Customer?
Write down who you want to target and the problems you’re helping your ideal customer solve.
Why Do You Do It?
Why are you ultimately doing what you do or selling what you do? What are your larger goals?
How Do You Do It?
How do you create and bring your product to market? What are the day- to-day processes involved with it?
Now that you have the answers to these questions, you can begin weaving them into your brand’s story, taking your users on a more detailed journey.
The Power of Visual Storytelling
Now that you have your brand’s story down on paper, you can use photography to tell it and give people the chance to get to know you. High-quality images are attention-grabbing and are far more effective than a simple block of text. When choosing the photos, you want to use, make sure they’re unique and have the ability to make someone pause and think. You also want to use images that clearly fit in with and convey your story. Ask yourself whether someone could tell you something about you or your brand just by looking at a specific photo. Lastly, make sure that the photos you use are worth sharing. The more shareable they are, the wider the reach.
Photography is a powerful tool for telling your brand’s story and for sharing more about who you are as a person – just make sure they’re professional. There is something more impactful about quality images that were created with purpose than photos that were snapped with a smartphone. If you want to take your brand’s story and your content to the next level, invest in a personal branding photography session this year.