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Is Honeybook Worth It? My Honest Review for 2024
Business Tips | For Photographers | Honeybook

Is Honeybook Worth It? My Honest Review for 2024

Let’s be real: running a photography business isn’t all about dreamy light, Pinterest-worthy mood boards and amazing clients in front of your lens. It’s also emails, contracts, payments, scheduling, follow-ups, and a million sticky notes trying to keep track of…

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How to Fall in Love With Being in Front of the Camera
Photoshoots

How to Fall in Love With Being in Front of the Camera

Trust me… I get it. For many women, the thought of being in front of the camera can stir up a mix of emotions—from “its showtime!” to “oh $hi*t…”. But what if stepping inform of the camera meant feeling a…

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Personal Branding Photography Trends You Should Try This Year
Personal Branding & Strategy

Personal Branding Photography Trends You Should Try This Year

Never before has there been such a strong focus on personal branding. Professionals have come to understand how powerful a personal brand can be and how visuals are an integral part of the impact it can have. In this blog,…

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Why You Need a Photographer When Refreshing Your Personal Brand
Personal Branding & Strategy

Why You Need a Photographer When Refreshing Your Personal Brand

Refreshing your personal branding website is an exciting project that leaves you feeling inspired and ready to take on some dream projects. However, it’s essential to get the basics right for the refresh to have the right impact, and working…

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How To Revamp Yourself Using Personal Branding Tactics
Personal Branding & Strategy

How To Revamp Yourself Using Personal Branding Tactics

Hit a wall in your professional career? Changed your aspirations for the future? It might be time for a personal revamp and basic personal branding tactics can help you with this change.  Personal reinvention is necessary at different stages of…

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Personal Branding & Strategy

What to Focus On When Choosing a Personal Brand Photographer

Visuals are an integral part of ensuring your personal brand comes across as unique and exciting. It is also key to helping you stand out from competitors. If you are serious about your brand, you can’t be without professional photos….

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We’re co-working again on February 18th and we’d love to see you there! 
If you’re tired of working alone, come work with us…
Bring what you’re working on. Work quietly or talk it out. Stay for an hour or stay all day. 
📍 @etherealconfections | Woodstock
🕐 10am-2pm
Well save you a seat! 

Comment “COFFEE” for the link to register for free!
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“I need more visibility!” 
I’ve said it a hundred times. you probably have too.
But what if that’s not actually the problem? 
The Wrong Kind of Attention - Part 1 of 5.  This is part of a 3-week series on visibility strategy for creative entrepreneurs: stop chasing the wrong kind of attention, understand the visibility trap, and make sure your photos aren’t sabotaging everything you’ve built. #creativeentreprenuer #visibilitystrategy #personalbrandstrategy
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Anyways…
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I want my platform to be a place where people don’t have to guess what I stand for. I think a lot of us were trained into palatability.

Speak softly. Keep it positive. Don’t scare people. Don’t lose clients. Don’t “make it political.” Be marketable. Be digestible. Be the kind of woman people feel comfortable around.

And for a long time, that script worked. It kept doors open. It kept the peace. It made business feel safer.

But I don’t want safety that comes from silence.

Because silence is not neutral when people are being harmed in plain sight. Silence isn’t “staying in your lane” when your lane is built on other people’s displacement, fear, and erasure. Silence is not professionalism when it’s really avoidance.
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Ashley Rufino is a Chicago personal brand photographer, coach + educator for female founders & photographers.

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