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How To Revamp Yourself Using Personal Branding Tactics
Personal Branding & Strategy

How To Revamp Yourself Using Personal Branding Tactics

Hit a wall in your professional career? Changed your aspirations for the future? It might be time for a personal revamp and basic personal branding tactics can help you with this change.  Personal reinvention is necessary at different stages of…

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Personal Branding & Strategy

What to Focus On When Choosing a Personal Brand Photographer

Visuals are an integral part of ensuring your personal brand comes across as unique and exciting. It is also key to helping you stand out from competitors. If you are serious about your brand, you can’t be without professional photos….

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Marketing & Visibility

How to Use Emotional Branding to Make Your Brand Stronger in 2022

The face of branding is changing, with people insisting on connecting with brands and influencers on a more personal level. Today, branding is more about building relationships than directly in5luencing people using traditional marketing tactics. Emotional branding feeds into this…

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Personal Branding & Strategy

Why Your Business Needs CEO Branding

The reality is consumers would prefer to purchase a product or service from a person rather than a big brand. But how do you cater to this need without letting your brand die? The answer is CEO branding. CEO branding…

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Business Tips | Personal Branding & Strategy

8 Powerful Personal Branding Books You Must Read In 2022

Whether your personal brand has been around for several years or you plan to launch one this year, you can never stop learning and growing. There are so many personal branding books and resources out there. As a business owner, the…

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Marketing & Visibility | Personal Branding & Strategy

20 Easy Instagram Post Ideas To Boost Your Personal Brand

Coming up with new and exciting posts for your Instagram feed is not always easy, especially when you are building a professional personal brand. Before you begin planning your next batch of posts though, make a list of the main…

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ashleyrufino

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Because your brand photos shouldn’t still look like you took them three hairstyles, two niches, and one existential crisis ago.
I’ll be there for you when you’re ready to actually be seen for who you are now.

New launch? New vibe? New level? Let’s make your visuals match.
💌 Ready when you are, friend.

ashleyrufino

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“I already had brand photos.”
Okay but were they… good?

Oh, you got 652 photos in your brand gallery?
Were they strategic?

Did you get usable content or just a bunch of random photos copied from your Pinterest board?

Listen… you didn’t need 13 versions of “laugh while looking at laptop.”
You needed a shoot that was strategic + intentional. 

Strategy first. Story always. Pretty is a bonus.

A brand shoot should make your life easier, not leave you wondering what to do with a folder full of ✨missed potential✨

ashleyrufino

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Whatever came to mind…
YOU said it, not me.🫢

You’ve been waiting for a sign, clarity, or permission.
But deep down, you already know what needs to shift.
This is not about “figuring it out.”
It’s about finally listening to what you’ve been avoiding.
it’s about trusting what you already know—and doing something with it.

Be honest… what did you hear me say? 🤔

ashleyrufino

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I know what side of history I want to be on. My privilege and platform has no worth if I do not use it for those that don’t have either.

ashleyrufino

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Here’s the part I’ve been scared to say out loud:
I don’t 100% know what I’m doing right now.
Things are shifting. My brain is noisy. My clarity is still… loading.

That sh!t is terrifying to say out loud.
I’ve built a brand on knowing things. Guiding people. Being the one with the map.
But lately, I’ve been sitting in the fog, hoping that becoming is enough.

That taking action before it’s perfect matters more than performing certainty.
That I don’t have to wait for a full sentence to start speaking again.

If you’re in this place (navigating the not-quite-there)
please hear me: You don’t need to know where it’s going to know it matters.
This may feel like you are falling apart, but the truth is you’re just finally letting go of the version of you that wasn’t built for whats next. 
Ok, Love you bye!💖

ashleyrufino

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The messy middle is loud right now.

That space between clarity and chaos.
Between knowing something needs to shift and not knowing exactly how.

Nobody talks about this part.
Not enough, anyway.
So I am.

I’ve been afraid that struggling would make me look less legit.
That not having it all figured out would somehow disqualify me.
But hiding it has cost more than sharing ever could.

Part 2 is up now. Come sit with me there.

#messymiddle #entrepreneurmindset #adhdentrepreneur #behindthescenes #creativeprocess #perfectionism  #personalbrandstory
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Ashley Rufino is a Chicago personal brand photographer, coach + educator for female founders & photographers.

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