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Business Tips

Is Honeybook Worth It? My Honest Review for 2024
Business Tips | For Photographers | Honeybook

Is Honeybook Worth It? My Honest Review for 2024

Let’s be real: running a photography business isn’t all about dreamy light, Pinterest-worthy mood boards and amazing clients in front of your lens. It’s also emails, contracts, payments, scheduling, follow-ups, and a million sticky notes trying to keep track of…

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Business Tips | Personal Branding & Strategy

8 Powerful Personal Branding Books You Must Read In 2022

Whether your personal brand has been around for several years or you plan to launch one this year, you can never stop learning and growing. There are so many personal branding books and resources out there. As a business owner, the…

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Business Tips

Why Personal Brand Photography Makes Business Sense

As an entrepreneur, you probably encounter mentions of personal branding photo sessions quite often. So, it’s only natural to wonder whether it’s also something you should be investing in. To date, you might’ve been more focused on photographing your products…

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Business Tips

Why Personal Brand Photography Is So Important

Personal branding goes so far beyond your website design, the fonts you choose, and your logo. It’s all about the story you want to communicate to the public. It’s about what you have to offer to your clients — the…

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Business Tips

How to Know if a Personal Brand Session is Right for Your Business

Nowadays, having an intentional personal brand is more important than ever. But does that mean that everyone needs to work hard at building their personal brand? How do you know if scheduling a personal brand photoshoot is right for you…

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Business Tips

How to Refresh Your Personal Brand in Time for the New Year

With only 2 months left in 2021, it’s time to start thinking about your personal branding goals for the new year. Is your brand as strong as you would like it to be? Do you need to make some adjustments…

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We’re co-working again on February 18th and we’d love to see you there! 
If you’re tired of working alone, come work with us…
Bring what you’re working on. Work quietly or talk it out. Stay for an hour or stay all day. 
📍 @etherealconfections | Woodstock
🕐 10am-2pm
Well save you a seat! 

Comment “COFFEE” for the link to register for free!
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“I need more visibility!” 
I’ve said it a hundred times. you probably have too.
But what if that’s not actually the problem? 
The Wrong Kind of Attention - Part 1 of 5.  This is part of a 3-week series on visibility strategy for creative entrepreneurs: stop chasing the wrong kind of attention, understand the visibility trap, and make sure your photos aren’t sabotaging everything you’ve built. #creativeentreprenuer #visibilitystrategy #personalbrandstrategy
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Anyways…
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I want my platform to be a place where people don’t have to guess what I stand for. I think a lot of us were trained into palatability.

Speak softly. Keep it positive. Don’t scare people. Don’t lose clients. Don’t “make it political.” Be marketable. Be digestible. Be the kind of woman people feel comfortable around.

And for a long time, that script worked. It kept doors open. It kept the peace. It made business feel safer.

But I don’t want safety that comes from silence.

Because silence is not neutral when people are being harmed in plain sight. Silence isn’t “staying in your lane” when your lane is built on other people’s displacement, fear, and erasure. Silence is not professionalism when it’s really avoidance.
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Ashley Rufino is a Chicago personal brand photographer, coach + educator for female founders & photographers.

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