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Personal Branding & Strategy

Personal Branding Photography Trends You Should Try This Year
Personal Branding & Strategy

Personal Branding Photography Trends You Should Try This Year

Never before has there been such a strong focus on personal branding. Professionals have come to understand how powerful a personal brand can be and how visuals are an integral part of the impact it can have. In this blog,…

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Why You Need a Photographer When Refreshing Your Personal Brand
Personal Branding & Strategy

Why You Need a Photographer When Refreshing Your Personal Brand

Refreshing your personal branding website is an exciting project that leaves you feeling inspired and ready to take on some dream projects. However, it’s essential to get the basics right for the refresh to have the right impact, and working…

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How To Revamp Yourself Using Personal Branding Tactics
Personal Branding & Strategy

How To Revamp Yourself Using Personal Branding Tactics

Hit a wall in your professional career? Changed your aspirations for the future? It might be time for a personal revamp and basic personal branding tactics can help you with this change.  Personal reinvention is necessary at different stages of…

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Personal Branding & Strategy

What to Focus On When Choosing a Personal Brand Photographer

Visuals are an integral part of ensuring your personal brand comes across as unique and exciting. It is also key to helping you stand out from competitors. If you are serious about your brand, you can’t be without professional photos….

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Personal Branding & Strategy

Why Your Business Needs CEO Branding

The reality is consumers would prefer to purchase a product or service from a person rather than a big brand. But how do you cater to this need without letting your brand die? The answer is CEO branding. CEO branding…

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Business Tips | Personal Branding & Strategy

8 Powerful Personal Branding Books You Must Read In 2022

Whether your personal brand has been around for several years or you plan to launch one this year, you can never stop learning and growing. There are so many personal branding books and resources out there. As a business owner, the…

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IG is doing interesting things today and I’m just going to roll with it. Cartoon voice it is 😂 Head over to the 🔗 in bio for an early enrollment discount!

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TBT still a thing?  It is now.

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Your Google search history is safe here. 🙃“Unhinged” search history before your brand session ≠ unprepared. It means you want this to matter. Same.  What are you curious about before a brand session???? Drop your❓below… you’re probably not alone.

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Sometimes it’s fun to ride the detours my brain goes on, and I thought I’d take you along for the ride. We have heavy tree damage in our neighborhood and no power for who knows how long. Finding humor in the chaos helps me cope m’kay? Does living by candlelight bring out your medieval heroine too?

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For most of my life, I thought my brain was a liability in business.
Too many ideas at once.
Too many tabs open (in my browser AND in my head)
Too many pivots to ever look focused and professional from the outside.

Every book, every podcast, every “expert” told me the same thing:
Be consistent. Pick a lane. Stick to it.
And for a while, I tried.

I squeezed myself into neat little boxes.
I followed other people’s formulas.
I forced myself into systems that drained the joy right out of my work.
I kept thinking if I could just be more disciplined, I’d finally get it right.

But he “chaos”  is where my creativity thrives.
It’s why I can connect dots other people don’t even see.
It’s why I’m never short on ideas or ways to make something better.

I’m done treating my brain like a flaw.
The chaos is part of my process.
Part of the magic.
Part of ME.

It’s not the thing holding me back—it’s the thing that sets me apart.

ashleyrufino

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🧠Switch to something low-stakes but still creative.
Reorganize a folder, prep a blog draft, scroll for inspiration guilt-free.
Progress in any direction counts.

🧠Use the glam(or opportunity) while it’s there.
Snap a new profile pic. Batch some stock selfies. Future-you will thank you.

🧠Name the block.
Are you tired? Overstimulated? Overwhelmed by too many ideas?
Sometimes naming it is the key to taming it.

🧠Move your body.
A walk, stretch, or dance break can shift energy and bring clarity.
(Even just laying on the floor works. Ask me how I know.)

🧠Set a super tiny goal.
Like: “Film one 15-second clip.” That’s it. Then stop or keep going—either way, you won.

🧠Talk it out.
Say your ideas out loud or Vox a biz bestie. Clarity loves a witness.

🧠Do a “soft pivot.”
If batching isn’t happening, could you write captions instead? Outline future post ideas? Scream into a pillow? (Joking….kinda) Shifting gears isn’t quitting.

If you can relate or if any of these helped, drop a 🧠 or ✨ in the comments so I know I’m not alone out here 🫠
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Ashley Rufino is a Chicago personal brand photographer, coach + educator for female founders & photographers.

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